Blast From the Past: The Top 7 Jeans Brands from the 1970s

Do you remember the 1970s? Denim was everywhere back then, and if you were lucky enough to have a pair of jeans from one of the top seven brands, you were considered cool. Keep on reading to find the iconic denim brands during the 1970s:



There’s no denying that Levi’s jeans are a timeless wardrobe staple. But why were they so popular during the 1970s? 

Part of it has to do with the history of the brand. Levi Strauss invented denim jeans in 1873 as durable workwear for miners and cowboys. By the 1960s, denim had become a symbol of youth culture, and Levi’s was at the forefront of this trend. The company introduced new styles like the Bell Bottom, quickly becoming a hit with counterculture icons like Janis Joplin and Jimi Hendrix. 

In the 1970s, Levi’s capitalized on this rebellious image, being featured by famous faces like Patti Smith and Andy Warhol. The company also sponsored music festivals like Woodstock, further solidifying its history in pop culture. 

Today, Levi’s is still going strong, with a wide range of styles that appeal to all types of customers. From classic straight-leg jeans to trendy cropped flares, there’s something for everyone. And with over 140 years of experience, Levi’s is one brand that isn’t going anywhere anytime soon.



Wrangler, a denim brand established in 1904 by C.C. Hudson and Caleb Dyer (previously of Levi Strauss & Co.), first gained popularity among cowboys and rodeo riders in the 1930s and ’40s for their comfort and durability. 

In the 1970s, Wrangler jeans gained a wider following as the popularity of country music began to rise. Thanks to artists like Willie Nelson and George Strait, Wrangler jeans became synonymous with the laid-back, carefree attitude of the country lifestyle.

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If you’re looking for a fashionable and cozy pair of jeans, Wrangler is still a great option today. The company has also broadened its horizon into other clothing items such as shirts, hats, and jackets. No matter your style, Wrangler has something that will fit you perfectly.

Calvin Klein


Designer Calvin Klein founded his brand in 1968. Though starting his career as a tailor, he soon became a well-known name in the fashion industry. His first big success came from his line of men’s suits, which were popular among celebrities and politicians. 

In the 1970s, Klein started to sell jeanswear. He introduced a style of tight-fitting denim jeans that was quickly successful with both sexes. The brand has only become more popular over time and is now known as one of America’s most iconic brands.

The brand has changed since it first started, yet the promise of quality and fabulous style never wavered. To this day, Calvin Klein jeans are renowned for being well-fitting and fashionable. From go-to denim styles to more current trends, Calvin Klein will have an option that fills your wardrobe needs.

Gloria Vanderbilt


Gloria Vanderbilt first introduced her namesake jeans in the 1970s, and they rapidly became a favorite type of denim for women. The brand was named after the esteemed socialite and fashion icon, Gloria Vanderbilt. 

What made these jeans so popular were their figure-hugging shape and tight fit – which looked good on all types of body shapes. They were also built to last, meaning you could wear your pair for years without them falling apart.

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Many women today still choose Gloria Vanderbilt jeans for their combination of style and durability. The company has kept up with fashion trends over the years, while also maintaining the quality that made its jeans so popular in the first place. As a result, they remain a go-to choice for many women when they are looking for something to wear.



Guess jeans were all about making a statement in the 1970s. With their trademark triangle logo and skin-tight fit, these jeans were the ultimate symbol of cool. But they weren’t just a fashion statement – they were also functional. 

The denim was sturdy enough to withstand even the wildest adventures, and the unique wash allowed for self-expression with each pair being slightly different from the next. 

If that wasn’t enough, their risqué ads featuring supermodels like Claudia Schiffer added an extra layer of sex appeal. It’s no wonder these jeans were a favorite among rockstars and rebels alike – Guess seemed to know what we wanted before we even knew ourselves.



Lee jeans have a long and storied history, dating back to 1889 when Henry David Lee founded the company in Salina, Kansas. Lee was originally a manufacturer of workwear, but the company soon branched out into other garments like overalls and shirts. 

Lee only started producing jeans in 1911, but they didn’t become a fashion staple until the 1970s. In that decade, people loved Lee jeans because they were relaxed and looked rugged. They were also affordable, making them a popular choice for young people.

Today, Lee jeans are highly sought-after for their original style and comfort. The company has expanded its product line to include more trendy styles, but the quality of its classic jeans is still unmatched. Consequently, Lee maintains its status as an iconic American brand.

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Jordache jeans first burst onto the fashion scene in the 1970s, and they quickly became a must-have item for trendy young people. The brand was known for its high-quality denim and stylish designs, and Jordache jeans were a popular choice for both men and women. 

There are two main reasons for Jordache’s popularity during the 1970s. Firstly, their jeans were sturdier and lasted longer than other brands on the market. Secondly, they always managed to create styles that were ahead of current trends. For example, Jordache was one of the first companies to introduce slim-fitting jeans specifically for women. Additionally, their men’s style was also widely popular at the time.

Today, Jordache jeans are still a popular choice for those who want quality denim and style. While the company has expanded its range to include other clothing items, its jeans are still some of its most popular products. Whether you’re looking for a classic pair of straight-leg jeans or something more modern, Jordache has a style to suit your needs.

The 1970s were an excellent decade for jeans; through their clothing, people could express themselves. The top seven jeans brands of the decade reflect that sentiment, as they offered unique styles and designs that appealed to a wide audience.