Ten Most Popular Clothing Brands of the 1990s

Do you remember the “good ol’ days” of the 1990s? We sure do, and we’re nostalgic for those popular clothing brands that defined the decade. From grunge to preppy, there was a style for everyone – and each brand had its loyal following. 

If you’re curious to see which brands reigned supreme in the ’90s, read on!

Abercrombie & Fitch

from instagram.com

Abercrombie & Fitch has a long and storied history, dating back to 1892 when it was founded as a sporting goods store in Manhattan. The company built its reputation on selling high-quality merchandise, and it soon became a favorite among outdoors enthusiasts. 

In the early 1990s, Abercrombie & Fitch rebranded itself as a lifestyle company, targeting a young, hip audience with its stylish clothing and laid-back attitude. The brand became especially popular during the late 1990s and early 2000s when its logo-emblazoned hoodies and cargo pants were must-haves for any self-respecting teen. 

Today, Abercrombie & Fitch is still a popular brand among young people, although its once- cutting-edge style has become more mainstream. Nevertheless, the company remains relevant thanks to its commitment to producing high-quality clothing.

American Eagle Outfitters

from instagram.com

Since its founding in 1977, American Eagle Outfitters has been known for stylish and affordable clothing. American Eagle’s clothing is especially popular among young adults who appreciate the brand’s cool, laid-back aesthetic. The company has a rich history steeped in Americana, which is reflected in its classic yet modern clothing designs.

The brand became popular in the 1990s thanks to its trendy yet wearable designs, and it remains a relevant force in the fashion world today. The brand was also well-known for its strong commitment to providing affordable, stylish clothing for young people. During this period, the company was known for its jeans, t-shirts, and other casual apparel that appealed to teens and young adults. They also had a wide variety of accessories such as hats and belts which appealed to a broad range of customers. 

The growing popularity of the brand was driven by its affordability and modern design sensibilities that resonated with the younger generation at the time. As a result, American Eagle Outfitters quickly became one of the most iconic fashion brands of the era.

American Eagle Outfitters is a renowned brand not only in the United States but globally. Its clothes are unisex and favored by many because of its cool and comfortable style. If you’re ever stuck on what to wear, always remember that American Eagle has your back!


from instagram.com

Don and Doris Fisher founded Gap in 1969 with the goal of creating stylish, affordable clothing for adults. The company’s simple designs and classic style resonated with shoppers who were looking for a way to express their personal style without breaking the bank.

The Gap became popular during the 90s for its iconic basic, comfortable, and affordable clothing. The brand was also known for experimenting with trends in a way that appealed to the masses, allowing people of all ages to be fashionable without feeling like they had to conform to any particular trend. It was this combination of timelessness, affordability, and experimentation that drove Gap’s popularity throughout the 90s. 

See also  Walmart Jeans: 23 Brands at the Best Prices

Consumers remain loyal to the Gap because it provides trendy clothing options that are both timeless and current. The pieces are also designed to be affordable, which is ideal for those who love fashion but are conscious of spending too much. So, whether you’re in the market for basics or statement items, Gap should definitely be your go-to.

Old Navy

from instagram.com

Old Navy is an American clothing and accessories retailer owned by parent company Gap Inc. The brand was founded in 1994, with the first store opening that same year in Colma, California. 

Old Navy was initially created as a discount version of Gap’s other retail brands, offering stylish clothing at affordable prices. The brand became popular during the 90s for a variety of reasons. First, Old Navy revolutionized the fashion industry by offering stylish clothes at affordable prices. This made it easier for people to get access to clothing that was trendy and fashionable without breaking their budget. 

Second, the marketing campaigns of the brand were incredibly effective, appealing to young adults with catchy slogans and commercials. 

Lastly, Old Navy was very successful in expanding its brand across the United States during this period, allowing more people to access their products. All of these elements contributed to Old Navy becoming one of the most well-known retailers during the 90s.

Tommy Hilfiger

from instagram.com

Tommy Hilfiger is an iconic fashion designer, world-renowned for his timeless preppy style as well as the red, white, and blue color scheme. The Tommy Hilfiger brand debuted in 1985 and rapidly increased in popularity among young people residing in the United States during the 1990s. 

Tommy Hilfiger became popular during the 90s for its iconic American style. The brand quickly rose to prominence in the fashion industry with its bold, bright colors and preppy designs. It also collaborated with various celebrities of the time including Snoop Dogg and Aaliyah which helped increase the visibility of its clothing line. 

Additionally, many hip-hop culture elements such as colorful logos and slogan T-shirts were adopted from the brand making it a popular choice among young people. In addition to fashion trends, Tommy Hilfiger was also well known for its philanthropic efforts in supporting communities through charitable donations and educational programs. 

All these factors combined made Tommy Hilfiger a popular brand during the 90s. And this is why the brand is still popular and relevant up to this day.

Calvin Klein

from instagram.com

Calvin Klein is a luxury fashion brand that was established in 1968 by the legendary designer Calvin Klein and his business partner Barry Schwartz. The company shot to popularity in the 1970s for its now iconic line of men’s clothing, but it truly rose to prominence and became a household name in the 1980s with its trendsetting line of women’s clothing. 

See also  How to Find the Right Type of Non-Denim Pants for You

In the 1990s, Calvin Klein shifted gears slightly and achieved massive success with its popular denim jeans collection; often seen as a status symbol, these jeans cemented CK as a major player on the global fashion stage. The company was known for being one of the first to embrace minimalism in fashion and focus on quality over quantity. 

Their iconic ads featured some of the biggest stars of the era, such as Kate Moss and Mark Wahlberg, which increased their visibility even further. In addition, CK Jeans were extremely popular among teenage girls during this time, thanks to their comfortable fit and classic look. Calvin Klein provided fashionable clothing at an accessible price point that made it a must-have item for any self-respecting 90s teen. 

Today, the brand is still popular among young people, and it continues to be a relevant force in the fashion industry. while the brand has changed over the years, it remains an iconic name in the world of fashion.

Ralph Lauren

from instagram.com

Ralph Lauren is a fashion brand with a long and rich history. It was founded in 1967 by Ralph Lauren, a young man from the Bronx with a passion for fashion. 

The Ralph Lauren brand became popular during the 90s for a variety of reasons. First, the aesthetic of its clothing was seen as modern and stylish. The company offered classic designs that incorporated elements such as polo shirts and khakis with bright colors and bold patterns. This mix of sophistication and an “anything goes” attitude resonated with consumers who were looking to express their individual styles. 

In addition, Ralph Lauren helped redefine how people wore sportswear by creating iconic lines such as Polo Sport and Rugby. These collections broke away from traditional athletic wear and created comfortable but fashionable garments that could be worn in a more casual setting. 

Finally, the brand’s marketing campaigns featured celebrities, models, athletes, writers, artists, and other influential figures wearing Ralph Lauren clothing, further increasing its popularity. All of these factors contributed to making Ralph Lauren a well-loved brand during the 90s, which is still visible these days. 


from instagram.com

Known for high-quality athletic gear and apparel, the Nike brand has a fascinating history. In 1964, Nike started out as a distributor for Japanese shoemaker Onitsuka Tiger (now ASICS). As a result of clever marketing strategies, the company was renamed Nike in 1971 after the Greek goddess of victory. Their 1988 slogan “Just Do It” became an icon of their business and sports philosophy. 

In the 90s, Nike went beyond its core market to tap into the fashion industry as well. The Nike brand gained immense popularity due to its strong focus on athletic performance and innovation. The company released a number of iconic shoes, including the Air Jordan line in 1985 and the Nike Air Max series in 1987. These sneakers were seen as revolutionary at the time for their advanced design features, which provided enhanced comfort and support for athletes. 

See also  9 Popular Denim Brands of the 90s That Weren't Levi's

Additionally, Nike’s marketing campaigns featuring professional athletes such as Michael Jordan helped to further elevate the brand’s status. Consequently, by the late 1990s, Nike was one of the most recognizable sports brands in the world. 

Nike is a renowned athletic brand that has transcended into a fashion icon thanks to its innovative designs and effective marketing campaigns. Relevancy is key in today’s market, and Nike continually ranks high among the most relevant brands in the world.


from instagram.com

Adidas is one of the world’s leading manufacturers of sports clothing and accessories. The company was founded in 1949 by Adolf “Adi” Dassler, and it has its headquarters in Herzogenaurach, Bavaria. With operations all over the globe, Adidas designs innovative products that improve people’s lives.

The Adidas brand gained widespread popularity during the 90s for a variety of reasons. Firstly, many popular personalities in sports, music, and entertainment wore the iconic three-striped shoes, thanks to endorsements from stars such as basketball legend Kobe Bryant and musician Run DMC. The introduction of innovative technologies to their shoes like Torsion System support also made them very attractive. 

Furthermore, the favorable style that Adidas offered was unique compared to other shoe brands at the time and it quickly became a fashion trend among young adults who wanted to stand out in their look. All these factors combined helped boost the popularity of Adidas during this era.

Even today, Adidas is considered a trendy brand that is worn by both celebrities and everyday people. Additionally, the company is constantly releasing new styles – ensuring that it remains ahead of current trends.


from instagram.com

Levi’s is a clothing company that is most well-known for its iconic denim jeans. The history of Levi’s brand dates back to the late 1800s when founder Levi Strauss created the very first pair of blue jeans. Since then, Levi’s has been a widely popular choice for casual wear. 

There are several reasons Levi’s brand fared so well during the ’90s. Some of these reasons are: first, the company continued to take advantage of its long-standing reputation for producing quality denim jeans, which had become iconic by that point. Additionally, Levi’s was able to capitalize on the growing demand for stylish casual clothing as trends among youth culture shifted away from the traditional dress. 

Many of our favorite clothing brands in the 1990s are no longer around, while others have adapted to the times. It can be interesting to see how fashion ebbs and flows with different styles coming in and out of popularity. If you’re longing for the good old days, take a stroll down memory lane with some of these classic 90s clothing brands.